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§ Instructional Design

Instructional Design & Learning Experience

Strategy and architecture only matter if they survive translation into something a working adult can learn from, apply, and be assessed against.

The value chain runs: business strategy → organisational capability → L&D strategy → learning architecture → instructional design → learning experience → workplace application → performance. Instructional design is one link in that chain, and the point at which strategic intent either becomes usable or quietly fails.

Design decisions are made against evidence about how adults learn: cognitive load, meaningful practice, feedback, spacing, authentic context and the conditions under which learning transfers into work.

§ Design cycle

  1. Pilot
  2. Evaluate
  3. Analyse
  4. Improve
  5. Iterate

§ Analysis

Analysis

  • Business needs
  • Performance needs
  • Learner needs
  • Audience analysis
  • Context analysis
  • Learning requirements
  • Performance analysis

§ Design

Design

  • Learning outcomes
  • Curriculum design
  • Programme design
  • Module architecture
  • Learning journeys
  • Content sequencing
  • Storyboarding
  • Learning activities
  • Practice and feedback
  • Scenario-based learning
  • Case-based learning

§ Materials

Learning materials

  • Learner guides
  • Facilitator guides
  • Workbooks
  • Assessment guides
  • Job aids
  • Reference resources
  • Learning toolkits
  • Performance support

§ Digital

Digital learning

  • LMS course architecture
  • Digital and blended learning
  • Video learning
  • Microlearning
  • Interactive activities
  • Digital assessment
  • Self-directed learning
  • Virtual learning

§ Experience

Learning experience

  • Learner journey
  • Engagement
  • Accessibility
  • Usability
  • Cognitive load
  • Application and practice
  • Feedback
  • Learner autonomy

§ Selected work

Selected learning and instructional design work

Design work spans learning strategies and architectures, curricula and programme architecture, learning pathways, learner and facilitator guides, assessment architecture, workbooks, workplace learning, LMS courses, video learning, microlearning, job aids and leadership programmes.

Client materials are treated as proprietary and confidential.

§ Certification

Professional certification

This dimension of practice is supported by professional certification as a Certified Instructional Designer (GSDC), applied within a broader corporate learning leadership, organisation development and L&D strategy practice.